Ensuring your customers’ satisfaction is a vital way to validate your company against the market, competition and future consumers.
Customer satisfaction can turn into a powerful marketing tool; it can help you attract new customers to your business from personal prompting and word-of-mouth marketing.
When a loyal customer recommends your business to a new consumer, the prospect creates a positive expectation about your business as he has perceived a good image of your brand.
It is possible to make a loyal customer spend more on your business, since he has identified the value of your products and has created a bond with your business.
Therefore you should offer new products and solutions to this customer, according to his preferences and his purchase history. At that point, customer management software will help you a lot!
One of the best ways to attract new customers to your business is through word of mouth marketing and this is perhaps the most obvious benefit of loyalty.
It’s marketing that will bring results in the medium and long term, helping your business establish in both, the marketplace and in customer’s lives.
Loyal customers are the mainstay of any company and represent the majority of your sales. Maintaining a close relationship with this consumer profile will make your business only more attractive.
By having a loyalty culture, the chances of your company succeeding in the market are ensured your brand is the first alternative of choice.
A satisfied and loyal customer is an extension of your business anywhere in the world.
What do you think costs more? Investing in attraction or customer retention? Share your experience with us and leave a comment.
Fully integrated with the SAGE 50 Accounts @Spire provides full integration with your SAGE customers, products and invoice history. By providing a wide range of processing and analytical functionality, @Spire allows you to leverage your accounting data into a system focused on growth and profitability.
We guarantee to get you up and running with @spire within 1 hour
@spire provides two way synchronisation with your Sage 50 Accounts
@spire has an uncomplicated data set that meets an SME’s sales & marketing needs.