5 Steps for Making Your Business Slogan Memorable

Among all existing marketing tools your business slogan is one of the most important ones as it differentiates you from the competition.

Being small business with a limited marketing budget is no excuse for not having a memorable slogan. Along with the logo and the name of the company, the slogan is critical to building the corporate identity of your company.

To have a good slogan you must be clear about what your business is all about. A successful slogan is the one that customers or prospects get so familiar with it that they know it by memory.

A good slogan should contain maximum 8 words. Your slogan must clearly identify your product or service, and highlight the benefits that make it special. It’s a phrase that catches somebody’s attention, defines your business and summarizes in a nutshell the conceptual idea of your product or service.

Highlight your property against the competition

Think about what elements your products or services are about and create a phrase that represents you. Remember to analyse your competition first!

Original and concise

Use metaphors, images, rhymes, rhythms and other elements to create a memorable slogan.

A good resource are puns. You can also play around with popular phrases and give them a twist to suit your product or service.

Don’t forget that in terms of marketing, excessive slogans do not generate the desired impact, because they increase linguistic and syntactic complexity and prevent immediate identification. So if it is not short and memorable it isn’t a slogan.

Brainstorm your business ideas

Write a list of more than 3 words to describe your vision of the company, the products your company offers and what you want your customers to know about your products or services.

Be unique and competitive

Try to imagine how the name and logo of your company will look like and see if those 8 words will make up your slogan unique and competitive.

Summarize what is your brand about

Do not forget to develop a successful slogan you must have a broad knowledge of business you want to promote.

Look at the competition and other famous slogans that will help you create your own.

Here are some of the most popular free slogan makers that you can use to get your creative ideas in action:




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