The era of big data is driving the need to have an effective CRM system that promotes customer satisfaction and converts prospects into loyal customers. CRM systems help your company provide the information and knowledge that improves your sales and marketing efforts, reduces the cost of customer acquisition and optimises your sales revenue.
Whether your business is focused on B2B or B2C, your CRM system should allow you to capture all your customer’s key features such as sector, departments, employees, contacts and all key personal features (preferences, tastes or interests). Remember that information is power.
New social media channels (social networks, reviewing portals and blogs) offer opportunities to collect customer data and to interact with them when it matters. Many existing CRM tools on the market offer affordable solutions for SMEs who are having to manage ever-increasing amounts of data.
Have you recognised the need and importance of having a CRM system to manage customer relationships? How then do you choose the right solution from all the options open to you.
First of all establish your customer management strategy to help you establish your customer path and then you can consider what CRM system technology is best suited. The choice of system depends on your type of business and business strategy.
When choosing the most suitable CRM solution for your company, it is important that you identify the features which you need most, i.e.: the type of installation, the best solution for your size of business, the way to access your data, the necessary type of front-office and back-office integration.
Secondly, you will have to choose which functionalities are the most appropriate for your type of business.
Given the huge opportunities presented by social media, it is important to establish a link between your CRM and social media.
Fully integrated with the SAGE 50 Accounts @Spire provides full integration with your SAGE customers, products and invoice history. By providing a wide range of processing and analytical functionality, @Spire allows you to leverage your accounting data into a system focused on growth and profitability.
We guarantee to get you up and running with @spire within 1 hour
@spire provides two way synchronisation with your Sage 50 Accounts
@spire has an uncomplicated data set that meets an SME’s sales & marketing needs.