Your database should contain the data that will allow you to achieve your sales strategy. Everything revolves around optimising your customer data and building your customer’s confidence.
Many companies don’t realize the importance of creating their database that combines both customer and prospect information. Your prospects are your future customers. Treat them the same. Ensure that you collect the same data from them as early as possible after your first contact. If that is not possible keep in contact with them to develop the data you hold. How many companies hold thousands of moribund records simply because they have not kept in touch. Keep your relationships dynamic.
Here are some important tips to design your database and the different ways you can use it. The first thing is to define the goal of your dataset, what do you want it to do for. Once you know that, the rest is easy and once it’s designed it’s probably your most valuable asset.
Identify what is important by asking yourself 6 questions about your customers & prospects
Concentrate on the customer and prospect overview: name, phone, address, email address, city and other basic contact information. Don’t overload at this level.
Make a record with detailed customer and prospect information, which otherwise may be lost or forgotten over the time. Try to get as much information as possible, such as hobbies, specific needs, personalities, work schedules, lifestyles and preferences.
Develop good email marketing campaigns and create loyalty promotions
Use your marketing campaigns to support your online sales activity and tailor your sales management process accordingly.
Monitor the purchasing processes of your customers and prospects
Target your marketing strategy and segment it so that you are developing a more personalized and hi-impact message.
Look at your database as a communication tool with your customers and prospects. Understand the importance of segmentation. Ensure that your messages are relevant to your audience, do not become a junk mail provider. Only by tailoring your campaigns to your intended audience will you generate interest in your products and services.
In the next section we will show you the most important information that you should consider having in your database, obviously relevant to your specific business.1
Customer specific data to use in developing your database
Personality of your key contact
All SME’s must move on from ad hoc databases in “Excel” and move on to targeted design in order to realize the benefits of a database.
If you think that your company is ready, move to the next phase and professionalize its customer management relationships, it’s you adopting unique CRM strategy to achieve your strategy.
Fully integrated with the SAGE 50 Accounts @Spire provides full integration with your SAGE customers, products and invoice history. By providing a wide range of processing and analytical functionality, @Spire allows you to leverage your accounting data into a system focused on growth and profitability.
We guarantee to get you up and running with @spire within 1 hour
@spire provides two way synchronisation with your Sage 50 Accounts
@spire has an uncomplicated data set that meets an SME’s sales & marketing needs.